Meanwhile, Nintendo took a different approach - the quality of their games. Sega came out with their Genesis console and begin to market it immediately as the cooler console that was intended for an older audience they even released advertisements that attacked the competition much like political advertising. The battle between these two electronics companies is the stuff of legend.

However, once they did take notice, and saw that their dominance in the market was on shaky ground, the company began development on the SNES. To be fair, it did take Sega a while to perfect their product and begin to take over a large enough market share for Nintendo to take notice. Of course, this made Nintendo step up and deliver their next videogame console, the Super Nintendo Entertainment system or SNES. Since the console was doing so well, Nintendo had no reason to move quickly on an upgrade until two electronics companies in Japan, NEC Home Electronics and Sega, launched their own slightly superior entertainment systems. The NES was a repackaged form of the Japanese Family Computer or Famicom. Nintendo dominated the video game market in the United States and expanded quickly around the world.

People went crazy over being able to buy their own gaming system for the home. The original Nintendo Entertainment System changed the landscape of the video game world forever.

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